Throughout your SEO campaign we will need to write new content for your website, this content will need to be fully optimised and include right number of keywords based on the length of the copy. We have a number of individuals in the Veristrat team who are very experienced in copywriting and are especially used to creating copy for search engine optimisation campaigns.
It can be very tempting to fill your content with keywords in the hope that Google will notice and index your website high, well they will notice, and they can actually punish a website for 'keyword spamming' and rank the site low, or not at all. We will make sure that we use the right amount of keywords throughout the content on your website in order to help improve your search listings instead of it having a negative effect.
When Google ranks a web page, it looks at the keywords and the content on the site to determine what that page is about, therefore knowing the keywords that relate to the page. It is important to make sure that each page on your website is totally unique to help Google identify which keywords relate to each page and therefore able to rank the page accordingly.